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Privacy Policy

1. Objective and data control

1.1. This Privacy Policy details the type, extent and purpose of the retrieval and utilisation of data as well as the employment of Cookies within our website.

1.2. The legal regulations of data protection can be found in the Federal Data Protection Act (FDPA).

1. Fundamental remarks on data processing

1.3. We retrieve, process and utilise personal data from the user only while adhering to the pertinent data protection terms. This means that the user's data will only be utilised with the presence of legal authorisation or permission.

1.4. We take organisational, contractual and technical security measures to ensure that the stipulations of data protection law are adhered to, and to thereby protect the data managed by us against random or intentional manipulation, loss, destruction or access from third parties.

1.5. The personal data of the users are utilised for the following purposes:

- Performing our services and user support.
- Ensuring effective customer service and technical support. Upon contacting us the statements made will be saved to process the request as well as for the event that there are any subsequent queries.
- Technical and business-based information concerning our service.

1.6. We forward the data to third parties if this is required for invoicing (e.g. performing bank transactions or postal dispatch of invoices) or otherwise in order to fulfil our contractual obligations to the users.

1.7. The personal data provided for purposes of ordering goods (such as name, e-mail address, address, payment information) are used by us to fulfil and conduct the order. These data are treated with confidentiality, encrypted for transmission and not forwarded to third parties who are not involved in the order, delivery and payment processes.

2. Retrieval, processing and usage of personal data

2.1. We retrieve data on each hit to the server wherein this service is located (so-called serverlogfiles). Among the access data are the name of the website visited, file, data and time of access, amount of data transmitted, report on successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited site), IP address and the provider requesting access.

2.2. We utilise the recorded data with no allocation to the identity of the user or other profile creation, as per the legal terms solely for statistical evaluations for purposes of administration, security and optimisation of the service. However, we reserve the right to subsequently assess the recorded data if there exists justified suspicion of illegal activity due to concrete indications thereof.

3. Cookies & reach measurement

3.1. Cookies are information transferred from our web server or third party webservers to the web browsers of the users, and saved there for later retrieval. Through this Privacy Policy, the users are informed of the employment of Cookies for purposes of pseudonymous reach measurement.

3.2. Our website can also be visited without the use of Cookies. Should the user not wish for Cookies to be saved on their hard drive, they are asked to deactivate the corresponding option in the system settings of their browser. Saved Cookies can be deleted in the system settings of the browser. The deactivation of Cookies may lead to limited functionality of this service.

3.3. It is possible to manage many index Cookies from companies through the United States-based page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/uk/your-ad-choices/.

4. Reach measurement: etracker

4.1. Within this service, data are collected and saved for marketing and optimisation purposes by using technology from etracker GmbH (www.etracker.com). From this data a pseudonymous user profile can be created. Cookies can be employed for this.

4.2. Cookies are small text files that are locally saved in the cache of the internet browser of the page visitor. The Cookies facilitate recognition of the internet browser.

4.3. The data retrieved with the etracker technology are not used to personally identify the visitor of this webpage, nor are they consolidated with personal data on the bearer of the pseudonym, without permission from the concerned party. Data retrieval and storage may always be denied for the future: http://www.etracker.de/privacy?et=ZbxYKg

5. Google Analytics

5.1. Google Analytics, a web analysis service of Google Inc. ("Google") is employed within our website. Google employs Cookies, which are text files that are saved on the user's computer and that facilitate an analysis of the usage of the online service. The information on usage of our website by the user created by the Cookie is sent to a Google service in the USA and saved there.

5.2. In the event of activation of IP anonymisation within the online service, the IP address of the users will still be truncated within member states of the European Union or in other contract states of the Agreement on the European Economic Area. Only in special cases will the full IP address be sent to a Google server in the USA and truncated there. IP anonymisation is active within our website. At the request of our website, Google will utilise this information to evaluate the users' usage of the online service, to compile reports on the activities within the online service and to provide us with services related to the usage of the online service and internet use.

5.3. The IP address transmitted from the user's browser will not be consolidated with other data by Google. The users may prevent the storage of Cookies through a corresponding setting in their browser software; furthermore, the users can prevent the documentation of the data created by the Cookie and data based on their usage of the website (incl. their IP address) as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

5.4. Aside from the browser add-on, or within browsers on mobile devices, users may click this link to prevent documentation by Google Analytics within this website in the future (the opt-out only functions in that browser and only for this domain). This will set an opt-out Cookie on the user's device. Should the user delete their Cookies in this browser, they must click this link again.

6. Facebook social plugins

6.1. Social plugins ("plugins") of the social network facebook.com, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") are utilised within our site.

6.2. Whenever a user retrieves a page from this online service that contains such a plugin, their browser forms a direct connection with the servers of Facebook. The contents of the plugin are directly transferred by Facebook to the user's browser, and then integrated from the browser into the webpage. We thus have no influence on the extent of the data that Facebook retrieves by using this plugin and thereby informs the user of the level of information: Through the connection of the plugin, Facebook receives the information that the user has pulled up the corresponding page from the service. Should the user be logged into Facebook, Facebook can allocate the visit to the user's Facebook account. When users interact with the plugins, for instance by pressing the Like button or leaving a comment, the respective information is transmitted from their browser directly to Facebook and saved there. Should a user not be a member of Facebook, there still exists the possibility that Facebook will learn and save their IP address. According to Facebook, only an anonymised IP address is saved in Germany.

6.3. The purpose and extent of the data retrieval, and further processing and utilisation of the data by Facebook as well as the corresponding rights and settings options to protect the user's privacy may be found in the data protection statements from Facebook: http://www.facebook.com/policy.php.

6.4. If a user is a Facebook member and would not like for Facebook to collect this information on themselves and to connect their Facebook member data, they must log out of Facebook before visiting the website and delete the respective Facebook cookies. It is also possible to block Facebook social plugins with add-ons for the browser, for instance with the "Facebook Blocker".

7. +1 button from Google+

7.1. The buttons of the social network Google Plus are utilised within our website (e.g. "+1" button), which are operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). When a user retrieves a page from this online service that contains such a button, the browser forms a direct connection with the servers at Google. The contents of the buttons are directly transmitted from Google to the user's browser, and then connected to the website. We thus have no influence on the extent of the data retrieved by Google in this manner.

7.2. According to Google, no personal data are retrieved without clicking on the button. Only for logged-in users of Google+ are such data, including IP address, retrieved and processed. The purpose and extent of the data retrieval and further processing and utilisation by Google, as well as the corresponding rights and settings options to protect the user's privacy may be found in the data protection statements on the "+1" button: https://developers.google.com/+/web/buttons-policy und der FAQ: http://bit.ly/r3Qmer.

8. Users of the Twitter buttons

8.1. The buttons of the service Twitter are utilised within our website. These buttons (e.g. "Tweet" or "Follow") are offered by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.

8.2. When a user retrieves a page from this online service that contains such a button, their browser forms a direct connection with the servers at Twitter. The contents of the Twitter buttons are directly transmitted from Twitter to the user's browser. We thus have no influence on the extent of the data Twitter receives in this manner and informs the user of the extent of the information. To this end merely the IP address of the user of the URL of the respective website upon pressing the button will be transmitted, but not used for any other purposes aside from the display of the button. Further information can be found in the privacy policy of Twitter at http://twitter.com/privacy

9. Cancellation, alterations, revisions and updates

9.1. Upon request users have the right to receive free information on their own personal data saved by us. The contact information can be found in the Site notice.

9.2. Furthermore users have the right to revision of incorrect data, cancellation of consent, blockage and deletion of their personal data, provided there are no legal obligations to retention that prevent this.

10. Changes in the Privacy Policy

10.1. We reserve the right to change the Privacy Policy in order to adjust it to revised legislation or changes in the service, as well as data utilisation.

10.2. The users will thus be asked to keep themselves regularly informed on the contents thereof.

10.3. Date of the Privacy Policy: 01.06.2014